Flawsome raises equity funding to scale sustainable beverage brand

Ethical and sustainable cold-pressed juice drinks brand, Flawsome, secures equity funding to scale its business operations and develop new products.

April 18, 2019

London, United Kingdom  Flawsome Brands, an ethical and sustainable cold-pressed juice drinks brand, announces that it has raised equity funding with the help of ClearlySo, Europe’s leading impact investment bank. Flawsome plans to use the new funding to scale-up its marketing and operations capabilities as well as to develop and launch new products.

According to research from the University of Edinburgh, an estimated 4.5 million tonnes of fruit and vegetables are discarded in the UK each year for being the incorrect size or misshapen. In addition to wasted produce, an estimated 1,000,000 plastic drink bottles are bought every minute (or 20,000 per second) globally with less than 50% being collected for recycling and only 7% being turned into new bottles.

In a world where waste and environmental damage are major issues to be tackled, Flawsome offers an ethical juice brand that addresses the problem of millions of fruits and vegetables lying waste due to their size and shape while providing its customers with a healthy, natural, vegan drink in fully recyclable containers. By producing a three-fold sustainable product, Flawsome has already saved over 7.5 million fruits from being wasted; abated 400 tonnes worth of 608 CO₂ emissions (which equals 460 return flights from London to New York); and avoided the use of 330,000 plastic bottles, equivalent to 10 tonnes of plastic (the weight of 5 black cabs) – and one of the most common types on plastic waste.

Maciek Kacprzyk, co-founder and CEO of Flawsome, stated: “Matias and the ClearlySo team have been instrumental in supporting, mentoring and empowering us for the last 3 months through some exciting times. We are chuffed to reach our initial investment target and invite on Flawsome! board 7 impact and FMCG related investors coming from companies such as Unilever or Coca-Cola. With this support we believe to accelerate our impact and support even more farmers. Flawsome! is on the mission to create a world where food isn’t wasted needlessly and now we are ready to bring our impact to a whole new level.”

Matias Wibowo, investment director at ClearlySo, commented: “Flawsome is one of the few early-stage businesses in our pipeline that has shown strong traction in eliminating food-waste through the ethical consumerism movement that is now becoming mainstream. The business does so by utilising the strengths of both their brand and high-quality products. In addition, the team has done exceptionally in executing a cost-effective supply chain. All this excites our investors to get involved.”