Client Spotlight Series: Ethical Angel

Continuing our celebration of Volunteer’s Week, we are shining a light on founders in our ecosystem to learn more about their story from impact to capital raising.

June 3, 2021

In honour of Volunteer’s week, we are spotlighting some of our clients doing impactful work in the space, enhancing the volunteering experience and bridging gaps between the community and corporates, this time with founder and CEO of Ethical Angel, Alexander Fahie.

Company name

Ethical Angel

Business description

An employee virtual volunteering and experiential learning software provider, using our unique marketplace to capture the needs of society and turn them into valuable experiences that benefit people, planet and profit through work with charities, social enterprises, NGOs, impact/purpose driven start-ups and non-profits.

Tell us about your entrepreneur journey.

I was working in finance and was irritated by the inefficiency of employee volunteering programs. I thought there must be a better way to support global charities and demonstrate the bottom-line benefit to employers. I spent two years researching the subject and wrote a critical essay – challenging my business plan and its goal to monopolise the sector. This served to convince me and a couple of angel investors to establish the company in 2018. Since then, we have grown Ethical Angel to users in 52 countries.

What is the role of impact in your business?

Impact is a key measure for Ethical Angel – both internally where we measure our employees net-promoter score (engagement and satisfaction metric) every single month and are audited to maintain our B-Corp certification. We also measure the impact of our technology to benefit charities and causes around the world every single day.

What was your biggest challenge in raising investment before coming to ClearlySo?

We have been very lucky in raising capital, attracting exciting, supportive and active investors. One challenge we had before coming to ClearlySo was timing, essentially knowing when to commit to a raise and the education on this I got was invaluable.

How has ClearlySo supported you and your business?

Our point of contact at ClearlySo, Chris Parsons, has become a trusted friend of Ethical Angel’s. Chris has always offered his candid opinion and that is so valuable, especially when discussing fundraising, markets, investor appetites and everything in between.

What does the future look like for your business?

Global lockdowns have led to more charities than ever using digital to discover and get free support for their organisations. That, and a growing demand from businesses for democratised experiences for their employees leads the team at Ethical Angel to feel excited and optimistic about our future. We want to become the global leader for virtual volunteering and experiential learning – becoming the most valuable online resource for charities and causes.

What is something readers would be surprised to know about you or your company?

Every Friday afternoon we hold virtual FIKA, a Swedish practice of getting around a table with coffee and cake to talk. We use this time to reflect on how we as a team are feeling, our personal thoughts and a safe place to share aspirations and ideas.

Where can we find out more about you / your business?