New ClearlySo report on responsible consumer market
Responsible Consumerism & Materials Sector Lead Letty Wheeler shares her analysis and insights on the responsible consumer market.
A dramatic rise in mentions of the ‘responsible’ consumer (the ethically-mindful buyer who is conscious of the potentially harmful impact of their consumption on society and/or the environment) has greatly influenced conversation in the consumer goods sector.
Despite the buzz, we need to ask, are consumers really opting more for the ‘responsible’ – often more expensive – alternative? And if so, which sub-sectors are enjoying the most rapid growth – and why? And what sorts of companies can investors in this area target to profit from this trend?
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