Virgin introduces ‘The Impact Award’ to this year’s #VOOM ‘Pitch to Rich’ competition
#VOOM 2016 will see the country’s most innovative entrepreneurs compete to pitch to Richard Branson.
Virgin’s Pitch to Rich competition is back this year with even more imapct. The competition allows businesses to enter under the ‘Start-up’ or ‘Grow’ category and be in with the chance of winning a share of £1 million in prizes plus mentoring and support.
Last year ClearlySo client Aduna, an Africa-inspired, impact-driven health & beauty brand, made it to the finals with its campaign to #MakeBaobabFamous. Aduna’s goal was to create a new market and provide a sustainable income to 10,000,000 women in rural Africa, but the business was also on a mission to prove that trade is more effective than aid at relieving poverty.
Aduna’s co-founder, Andrew Hunt, said: “The campaign has transformed awareness of baobab – and it’s transformed our business.”
“Thanks to #VOOM we were able to expand our distribution from 175 Holland & Barrett stores to their full estate of 740. We’ve also been able to triple the volume of baobab we’re buying to 150 tonnes and double the number of women we source from.”
“Believe it or not we have a 35 year plan to create baobab as a billion dollar industry for rural Africa, with Aduna leading the charge – and right now, we’re on track.”
This year three additional awards have been introduced, including ‘The Impact Award’, for businesses that put social and environmental impact, as well as profit, at the heart of their business. The prize includes an all-expenses paid trip to Necker Island to join the annual four-day Leadership Gathering “Disrupting for Good”.
Find out more about #VOOM.