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Sell your product

Creating a great product or service is one thing, but that’s only half the battle. Many wonderful ideas flounder – not because they lack quality – but because they are not marketed correctly. However the art of selling your product is difficult to master and hiring in experts can seem like an unnecessary expense

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The guide

In her recent book, "More Balls than Most", Lara Morgan offers some hints on how to get the most out of your business. In this guide we've extracted her information about sales as she offers advice on selling from cold calling, to meeting clients and closing the deal.

About the author

Lara Morgan was the founder and CEO of Pacific Direct. A founder member of the Young Entrepreneurs Association, Lara has been a finalist in the Ernst and Young Entrepreneur of the Year Award on three occasions as well as a finalist in the Veuve Clicquot Businesswoman of the Year Award.

Lara currently runs the website Company Shortcuts, which offers business advice and online tests to measure your business' strengths and weaknesses. Her KUTA - or Kick Up The Arse - initiative offers daily reminders sent directly to your phone or inbox to keep you ahead of the game.

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Sell your product
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